The Share-O-Sphere likes to get Personal

I ran across an article today on NPR about photographer Irina Werning and her series "Back to The Future".

What a perfect example of Indivisual Thinking applied to great success!

Werning's work is incredibly personal, using the original individuals depicted in old photographs and trying to re-create the nostalgic aesthetic of the original photos.  But what makes these photos really special is her focus on capturing the same emotional expression in her subject that existed years ago.

Werning's attentive eye for detail seems to create an environment that allows her subjects to become who they once were.  As she puts it she looks for "some gesture that I want to re-create in that person — that I think I can bring back to life."  The work points to the continuity of personality that makes us who we are, and reminds us that we are still ourselves despite the ephemeral changes of time.

The method of the work's ascent to popularity suggests that this investment in a very personable artistic aesthetic is paying off:
"No doubt thanks to StumbleUpon, Reddit and the rest of the share-o-sphere, photos were lifted from Werning's site months ago, and re-posted, re-tweeted, re-"liked" by bloggers and browsers the world over. Traffic to her site was so heavy that for a few days, the page wouldn't even load."

People respond to people.  We like to see the expression of personality.  It's no wonder that this work is quickly becoming a meme on the internet.  Something this Indivisual is bound to stand out!